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Asia Broadcast Union Media Academy - Leadership and Management Workshop

Across two separate days, JWM hosted a media training workshop focused on strategic thinking and media planning for broadcasters. In partnership with ABU we welcomed delegates from public and state broadcasters in Asia, Africa and Australasia. See highlights below:

What are the key drivers of promotional strategy? Case study

Do you know the value of your owned media?

Does your marketing activity align with the business needs?



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