Our Team

At JWM, we are passionate about TV marketing and content.

We are an agile team that together bring a truly unique blend of experience of broadcast and media agency, which allows us to offer a trusted, expert viewpoint on the marketing of TV content to today’s dynamic audiences. 

When we’re not travelling around the world, we are normally busy devouring the latest and greatest series and movies, wherever we can find it.  


Since launch in 2011, we have worked with TV clients in over 30 countries across 6 continents.       


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Alan James
Co Founder

Over 30 years experience in Media; encompassing broadcasting and advertising.

Prior to founding JWM, Alan was the BBC’s first Head of Media Planning with responsibility for on-air media strategy and implementation for marketing across the corporation’s TV, radio and digital services

His previous role as Broadcast Buying Director at Ogilvy & Mather, together with his broadcast experience, allows him to best understand the commercial demands of a broadcaster together with its marketing  requirements.

Prominent speaker and chairman across the international conference scene, including Promax and EBU

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Jo Wilkinson 
Co Founder

Prior to JWM, Jo had a 15 year media career encompassing both TV marketing & advertising media, including BBC, Sky UK, Red Bee Media & HAVAS Media.


Across the last 10 years at JWM, Jo has worked with broadcasters in many international markets, applying her knowledge and experience to enable broadcasters to make their TV marketing work hard.


Jo enjoys collaborating to combine media planning science, consumer insight and marketing strategy to solve challenges in TV marketing.


Joe Goddard 
Director, Asia Pacific

14 Years of experience across broadcast industry within Marketing, Media Planning & Business Development.

Bringing International best practice and scientific approach to media planning at Nickelodeon UK.

Extensive experience with various channel management systems & implementation of ratings driven optimization systems.

Background in campaign planning and prioritization models, audience data analysis expertise, specifically within SEA and the children’s market.

Creative advertising and graphic design background.