PAM: Campaign Planning and Inventory Management App
Can you keep better control of all of your marketing activity?
PAM (Promotional Airtime Manager) is a central campaign planning application that allows users to effectively manage, organise & forward plan campaign activity across your entire owned media inventory. It saves time, aids reporting and ensures media planning best practice. PAM integrates with existing systems and workflows.
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Case study: PAM
European commercial multi-media market leader
Why
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Increasing need for more holistic management of marketing activities across both TV and digital platforms, to reflect both audience and business focus
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Lack of a central destination to capture a high volume of campaigns across different media channels and the need to have a portfolio view on owned media inventory
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Need to reduce duplication in workflows & data between marketing, programming, planning and creative teams
What
The introduction of PAM enabled:
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Resource efficiencies – both staff time and media inventory resource
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Increased effectiveness of marketing planning, ensuring best practice followed in BAU
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Enabled improved portfolio management as one hub to capture all marketing activity across multi-media platforms
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One single source of campaign information to support a wide range of business stakeholders