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PAM: Campaign Planning and Inventory Management App


Can you keep better control of all of your marketing activity?

PAM (Promotional Airtime Manager) is a central campaign planning application that allows users to effectively manage, organise & forward plan campaign activity across your entire owned media inventory. It saves time, aids reporting and ensures media planning best practice.  PAM integrates with existing systems and workflows.


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Case study: PAM

European commercial multi-media market leader



  • Increasing need for more holistic management of marketing activities across both TV and digital platforms, to reflect both audience and business focus

  • Lack of a central destination to capture a high volume of campaigns across different media channels and the need to have a portfolio view on owned media inventory

  • Need to reduce duplication in workflows & data between marketing, programming, planning and creative teams



The introduction of PAM enabled:

  • Resource efficiencies – both staff time and media inventory resource

  • Increased effectiveness of marketing planning, ensuring best practice followed in BAU

  • Enabled improved portfolio management as one hub to capture all marketing activity across multi-media platforms

  • One single source of campaign information to support a wide range of business stakeholders

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