Multi-Media Campaign Planning Model
Do you have tailor-made, effective media plans for all your content needs?
Media organisations often don’t have the internal resource to adequately plan all their campaigns, often running into 100s in number.
Our Multi-Media Campaign Planning Model solves this problem at a portfolio level.
We utilise our media planning expertise and your audience data to create a set of tailor made media plans that provide a crucial tool kit for your internal teams.
This ensures that:
All campaigns are effective and grounded in media science. No wastage!
All campaigns align to your content & business requirements
You address the needs of different audience segments
You maximise your audience communication & marketing real estate
You save time in your campaign planning
An under-resourced team is equipped with the tools to plan and implement effective marketing
Multi-media campaign model ingredients
Apply Communication Principles to Planning
Campaign model incorporates frequency planning to ensure effectiveness at each campaign stage for a specified target audience
Example : New Series Targeting 25-44 Women
Optimal levels of GRPs by episode
The essential component parts of each campaign in our multi-media model
Optimum Media Mix
Reach & Frequency
Annual Make-List Volumes
Case study: Multi-media campaign planning model
Northern European market leader
Northern European | market leader
Promotional model heavily grounded in linear best practices challenged with a huge shift in audience to digital services
A multi-media organisation, struggling to integrate and fully exploit the combined power of their owned media portfolio across TV, Radio & Digital platforms
Under resourced creative & media teams, struggling to serve the demands from both linear and digital services
Developed a Multi-Media Campaign Planning Model that:
Was uniquely tailored to a wide range of target audiences, addressing the needs of super-served along with less engaged audience key for future growth
Optimised media inventory to deliver 15% increased value and improved campaign effectiveness
Provided a bespoke campaign tool kit for under resourced teams, ensuring all campaign plans are grounded in media science
Re-aligned linear vs digital balance to reflect changing audience behaviour & shift in creative resource