Don't just take our word for it!

‘’I knew little about James and Wilkinson Media when Telemundo opened conversations with them, however they had been highly recommended to us.  It quickly became apparent that their ability to combine the strategic thinking together with the media numbers was unique to the market, and they provided evidence of, and solutions to issues that we had been grappling with for some time.

Their analyses of how we used both our owned media and creative resource was hugely informative which removed any argument against their subsequent recommendations.  The need to adapt is often not easy to recognize, and the ability to do so even tougher.

JWM’s work not only compelled us to change but also dramatically empowered our ability to do so.’’  

 

 Senior Director, Media Strategy - NBCU Telemundo  (USA)

"With the step change that was required ahead of the launch of our new streaming service ITVX, we sought out JWM to assist us as to how best to use our own on-platform media space for promotional activity. Having previously used their expertise in the linear arena, we were not disappointed to discover that they also apply their clarity of thinking and robust use of data to the digital arena. Their analyses and insight has allowed us understand the audience capability; both strengths and challenges of our platform, and we have already begun to implement their evidenced recommendations.

I hadn’t realised what we were missing until JWM showed us; in essence they have equipped my team with the knowledge and confidence to ensure that our on platform promotional activity is both highly effective and efficient in use, as well as being fully integrated with our linear activity."

Head of Media - ITV (UK)

"Even though I had heard good  things from other business contacts about JWM’s expertise, we at DR never anticipated the clarity of thinking, allied to the detailed promotional model that they formulated for us across our portfolio of TV, radio and digital- some 16 services in total.  

Their work for us using their ARR process has allowed us to rethink our whole on air marketing approach, which ensures that both our airtime and creative resource is used both effectively and efficiently and at the same time helping to fulfil our key business needs”.

Head of Marketing - DR (Denmark)

"JWM have played a crucial role in helping us to evolve our owned media marketing strategy over time.  Most recently, JWM have enabled us to balance the promotional support for our linear channels alongside increasing support required for our new platforms and products.

Their strategic thinking, underpinned with media planning science and unique understanding of broadcast marketing, enabled us to evolve our promotional strategy and our campaign planning to be fit for purpose to serve the business needs and challenges for both the immediate and longer term.

I would highly recommend talking to JWM to maximise the effectiveness of your owned media."

Marketing Director - SBS Belgium

"JWM’s planning tool, PAM, allows us to maximize the use of our trailers and owned media space (airtime).  PAM brings together our media TRP inventory and campaign plans for all our channels, assembled in the same view makes it efficient to plan and prioritize, not just within a single service, but across our complete portfolio.

Since most information based fields can be customized, we use PAM as our ‘go to’ hub for to hold all details about our campaigns. JWM has been very helpful during the transitioning and are always quick to answer our queries."

Head of Media Planning - TV4  (Sweden)

“Have you ever had this strange feeling when you meet someone who presents ideas that confirms your theory by exact and bulletproof data?  JWM analysis and recommendations have helped us a great deal to move from product oriented on-air marketing to much more effective ways of communication with our audiences on a portfolio level.

Also, thanks to their planning tool PAM we have much clearer internal communication with our colleagues across our wider organisation."

Marketing Director - Ceske Televize (Czech Republic)

"We enlisted JWM to audit and review the promotional inventory across the entire ViacomCBS UK ecosystem (FTA, Pay and Streaming) with a view to driving bigger gains across the portfolio and driving innovation. They did not disappoint - their detailed analysis, enormous experience and deep knowledge of the sector enabled us to implement transformational changes to our promo strategy."

Chief Marketing Officer - Paramount (UK)

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