Don't just take our word for it!
‘’I knew little about James and Wilkinson Media when Telemundo opened conversations with them, however they had been highly recommended to us. It quickly became apparent that their ability to combine the strategic thinking together with the media numbers was unique to the market, and they provided evidence of, and solutions to issues that we had been grappling with for some time.
Their analyses of how we used both our owned media and creative resource was hugely informative which removed any argument against their subsequent recommendations. The need to adapt is often not easy to recognize, and the ability to do so even tougher.
JWM’s work not only compelled us to change but also dramatically empowered our ability to do so.’’
Senior Director, Media Strategy - NBCUniversal Telemundo Enterprises (USA)
“Have you ever had this strange feeling when you meet someone who presents ideas that confirms your theory by exact and bulletproof data? JWM analysis and recommendations have helped us a great deal to move from product oriented on-air marketing to much more effective ways of communication with our audiences on a portfolio level.
Also, thanks to their planning tool PAM we have much clearer internal communication with our colleagues across our wider organisation."
Marketing Director - Ceska Televize (Czech Republic)
"Even though I had heard good things from other business contacts about JWM’s expertise, we at DR never anticipated the clarity of thinking, allied to the detailed promotional model that they formulated for us across our portfolio of TV, radio and digital- some 16 services in total.
Their work for us using their ARR process has allowed us to rethink our whole on air marketing approach, which ensures that both our airtime and creative resource is used both effectively and efficiently and at the same time helping to fulfil our key business needs”.
Head of Marketing - DR (Denmark)
"JWM’s planning tool, PAM, allows us to maximize the use of our trailers and owned media space (airtime). PAM brings together our media TRP inventory and campaign plans for all our channels, assembled in the same view makes it efficient to plan and prioritize, not just within a single service, but across our complete portfolio.
Since most information based fields can be customized, we use PAM as our ‘go to’ hub for to hold all details about our campaigns. JWM has been very helpful during the transitioning and are always quick to answer our queries."
Head of Media Planning - TV4 (Sweden)
"We enlisted JWM to audit and review the promotional inventory across the entire ViacomCBS UK ecosystem (FTA, Pay and Streaming) with a view to driving bigger gains across the portfolio and driving innovation. They did not disappoint - their detailed analysis, enormous experience and deep knowledge of the sector enabled us to implement transformational changes to our promo strategy."
Chief Marketing Officer - ViacomCBS (United Kingdom)